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Mentoring support to Women's Haven Africa, Ghana

at Mudita InSite (in partnership with the Dutch Good Growth Fund) in

About the Job

Assignment objective and scope

Problem Statement

Although women represent 46.4% of all business owners in Ghana (one of the highest rates of women-led

businesses across all GEM-surveyed countries), 80% of them are micro-entrepreneurs and they represent only

~16% of high-growth enterprises Meanwhile, in the YEFP Ghanaian Ecosystem Assessment, soft -skills training

was identified as the number 1 barrier to growth for high-growth entrepreneurs. Despite this, Ghana hosts

incredibly strong physical infrastructure across telecommunication and fiber optic networks; the country also

boasts several high-quality educational institutions for engineering and soft ware development with a

favorable tax climate for international investors. A strong entrepreneur support organization is needed in

Ghana to cultivate more high-growth female entrepreneurs with the soft skills and business acumen

required to complement the existing market opportunities.

Objective of the Assignment

The objective of DGGF’s support is to help Women's Haven Africa’s team with strengthening their:

  • positioning in the ecosystem,
  • service offering to entrepreneurs,
  • business model

Approach & deliverables

it is suggested that the mentoring of Women's Haven Africa consists of the following activities and

deliverables:

  1. Off-site Orientation (estimate 2-3 weeks)
    • Off-site kick-off between the mentor and Women's Haven Africa team to align expectations, timelines and dedication.
    • Off-site orientation of current status of:

(a) The Ghanaian entrepreneur ecosystem (focused update from YEFP Ghana) and Women's Haven Africa’s positioning/value proposition incl. partnerships

(b) Women's Haven Africa target clients and service offering

(c) Women's Haven Africa business model (activities, partnerships, revenue streams, key resources and cost structure)

  • Draft write-up of Women's Haven Africa SWOT (or similar assessment complimentary to that previously done in YEFP Ghana)
  1. On-site (estimate 1 week)
    • On-site visit of Women's Haven Africa team, client enterprises and ecosystem stakeholders (with a focus on Women's Haven Africa’s current and potential partners) to validate findings & conclusions from activity 1
    • Team sessions to discuss findings and introduce ideas and best practices in line with SWOT on:

(a) Positioning: refining Women's Haven Africa’s unique value proposition and key partnerships

(b) Target entrepreneurs and service offering: addressing target entrepreneurs’ needs with value adding services

(c) Business model with a focus on:

cost structure and revenue streams,

key resources incl. HR (roles & responsibilities, organogram, FTE dedication & growth, training needs) and processes & administration (enterprise screening (ESG), selection, program evaluations, (impact) monitoring.

  • Outline action plan for Women's Haven Africa team to refine their business model and implementation plan.

  1. Off-site support, (estimate 3-6 weeks)

    • The Women's Haven Africa team will derive business model and implementation plan.
    • The mentor will be on stand-by to provide feedback & suggestions as the team develop these items.

  2. IF NEEDED: On-site coaching (estimate 1 week)

    On-site visit of Women's Haven Africa team to shadow them in implementing their new model and plan.

  3. Off-site wrap-up (estimate 1-2 weeks)

    • Final submission of business model and implementation plan with other relevant documents developed by the team.
    • Final write-up of mentor on their assessment of the process, team and key points of focus moving forward.

      The estimated timeline of support is 3 months with a time dedication from the mentor of approximately 25 days.

      On the basis of this outline, a ToR will be finalized together with Women's Haven Africa. This ToR will be shared with the pre-identified consultant(s) to develop a more detailed technical and financial proposal for implementation.