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Entrepreneur Support Organization Coach

at Mudita InSite (in partnership with the Dutch Good Growth Fund) in

About the Job

Assignment objective and scope

Problem Statement

In the nascent Sudanese entrepreneurial ecosystem, the rate of business discontinuation stands at 17% - the highest in all GEM-surveyed countries. With 24% youth unemployment and 0% of the population able to access credit registries, access to youth entrepreneurial finance is in perilous straights. However, with a 61% literacy rate and 76% mobile phone penetration rate, Sudan maintains a well-educated constituency with large opportunities for creative market disruption. Nonetheless, the country is in a state of broad transition after recent political revolution, national currency flotation, and newly lifted international sanctions. Here, the potential for international investment, new markets, talent retention, and

entrepreneur celebration are standing against the risk of hyperinflation, opaque and frequently changing policy and taxation statues, and the ongoing threats posed by the COVID-19 pandemic. A leading entrepreneur support organization is in need to facilitate the uncertain but optimistic future for young Sudanese entrepreneurs.

Objective of the Assignment

The objective of DGGF’s support is to help 249 Startups’s team with strengthening their:

  • positioning in the ecosystem,
  • service offering to entrepreneurs,
  • business model
  • Governance Model/System to Manage Innovation Hub
  • Developing Internal policies and regulations framework

    as they expand their presence beyond the urban capital center of Khartoum to Nyala in the Darfur state.

Approach & deliverables

it is suggested that the mentoring of 249 Startups consists of the following activities and deliverables:

  1. Off-site Orientation (estimate 2-3 weeks)
    • Off-site kick-off between the mentor and 249 Startups team to align expectations, timelines and dedication.
    • Off-site orientation of current status of:

(a) The Sudanese entrepreneur ecosystem (focused update from YEFP Sudan) and 249 Startups’s positioning/value proposition incl. partnerships with a focus on Nyala in the Darfur state

(b) 249 Startups target clients and service offering

(c) 249 Startups business model (activities, partnerships, revenue streams, key resources and cost structure)

  • Draft write-up of 249 Startups SWOT (or similar assessment complimentary to that previously

    done in YEFP Suden)

  1. On-site (estimate 1-2 weeks)
    • On-site visit of 249 Startups team, client enterprises and ecosystem stakeholders (with a focus on 249 Startups’s current and potential partners) to validate findings & conclusions from activity 1
    • Team sessions to discuss findings and introduce ideas and best practices in line with SWOT on:

(a) Positioning: refining 249 Startups’s unique value proposition and key partnerships

(b) Target entrepreneurs and service offering: addressing target entrepreneurs’ needs with value adding services

(c) Business model with a focus on:

cost structure and revenue streams,

key resources incl. HR (roles & responsibilities, organogram, FTE dedication & growth, training needs) and processes & administration (enterprise screening (ESG), selection, program evaluations, (impact) monitoring).

  • Outline action plan for 249 Startups team to refine their business model and implementation plan.

  1. Off-site support, (estimate 3-6 weeks)

    • The 249 Startups team will derive a business model and implementation plan.
    • The mentor will be on stand-by to provide feedback & suggestions as the team develop these items.

  2. IF NEEDED: On-site coaching (estimate 1 week)

    On-site visit of 249 Startups team to shadow them in implementing their new model and plan.

  3. Off-site wrap-up (estimate 1-2 weeks)

    • Final submission of business model and implementation plan with other relevant documents developed by the team.
    • Final write-up of mentor on their assessment of the process, team and key points of focus moving forward.

      The estimated timeline of support is 3 months with a time dedication from the mentor of approximately 25 days.

      On the basis of this outline, a ToR will be finalized together with 249 Startups. This ToR will be shared with the pre-identified consultant(s) to develop a more detailed technical and financial proposal for implementation.